Ideal Client Profile Worksheet (Free Template Inside)
Compare your best and worst matters to find the clients worth competing for.
Niraj Adhikari
CMO, KanunSoft
Not all revenue is equal: a low-friction retainer client beats a high-drama one-off at the same fee. List your five best and five worst matters, then score them on payment speed, scope discipline, referral value, and the work you actually enjoy.
The pattern that emerges is your ideal client profile. Aim every marketing rupee at more of those clients — and use your conflict and intake data to spot them earlier each quarter.
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Niraj Adhikari
CMO, KanunSoft
Writes practical, technology-driven strategies and management playbooks for modern law firms, solo advocates, and legal practices.